Search Engine Marketing includes understanding the Google search and marketing rules. We trust that real learning doesn’t happen until you try the things yourself. Therefore we have designed research based internship programs to allow you research on concepts. The courses help you develop understanding the different SEM concepts and you all questions are answered immediately during the session. As soon as you complete the course, you become the expert.
Search Engine Marketing is an efficient way of generating business leads, it offers contextual targeting to grab audience based on their interests, location, time and more. SEM campaign follows CPC (Cost per click) advertisement model. You simply need to pay when a user clicks on your advertisement. The benefit of SEM is that, it begins instantly and the results start showing as soon as you start the campaign.
Scope of Search Engine Marketing Training
Craft PPC plan and strategy
Increase conversion rates by PPC landing page optimization
Specify major performance factors for suitable reports and analysis
Reduce cost with suitable bid management strategy and organized account structure
Make relevant ad contents and attract traffic to PPC landing page
Boost return on investment on PPC campaigns by optimizing CTR, quality scores and other essential parameters.
COURSE DURATION : 3 MONTHS (72 HOURS)